- Programme Objectives
- Programme Outcomes (POs)
- Programme Specific Outcomes (PSOs)
- Course Outcomes(CO)
- Career Prospects
PROGRAMME OBJECTIVES
In general, course work for a bachelor’s of business administration covers management principles and practices including Organizational Behaviour, Business-oriented computer applications, Financial management, Business ethics, Principles of Management, Entrepreneurial Development.
PROGRAMME OUTCOMES
- A gamut of management subjects imparting conceptual knowledge in vital functional areas such as Human Resource, Finance and Marketing
- A plethora of contemporary management practices with practical know-how through Project work, Computer and Soft Skill training.
- Enhancing Entrepreneurial insight and Employability Skills in Human Resource, Finance and Marketing sectors.
BBA PROGRAM SPECIFIC OUTCOMES
- Mastery in the core functional areas of business including accounting, economics/finance, marketing and human resources management.
- Theoretical knowledge in contemporary management functional areas like HR, Marketing, Research Methodology, Organization Behavior, Operations Management, Statistics, International Trade, MIS etc.
- Strong foundation to effectively communicate in the context of business (oral and written communication)
- Knowledge to use computer and apply data to engage in effective decision-making in a business
- Basic Foundation in Tax related provisions and procedures.
- Practical knowledge through project work in Finance, Marketing and HR
- Application of best practices in business administration and demonstrate an understanding of the general nature, structure, resources, and operations of business organizations
- Learn to collaborate in various political, economical, legal, financial and socio-cultural environments.
- Awareness to act ethically in businesses
COURSE OUTCOMES – SEMESTER WISE
SEMESTER I
PRINCIPLES OF MANAGEMENT |
Students would learn to;
CO1: Understand nature, scope, role, levels, functions and approaches of management CO2: Apply planning and decision making in management CO3: Identify organization structure and various organizing techniques CO4: Understand Direction, Co-ordination & Control mechanisms CO5: Relate and infer ethical practices of organisation. |
ACCOUNTING FOR MANAGERS I |
Students would learn to;
CO1: Prepare Journal, ledger, trial balance and cash book CO2: Classify errors and making rectification entries CO3: Prepare final accounts with adjustments CO4: Understand Hire Purchase system CO5: Prepare single and double entry system of accounting. |
MANAGERIAL ECONOMICS |
Students would learn to;
CO1 : Analyze & apply the various managerial economic concepts in individual & business decisions. CO2: Explain demand concepts, underlying theories and identify demand forecasting techniques. CO3 : Employ production, cost and supply analysis for business decision making CO4 : Identify pricing strategies CO5 : Classify market structures under competitive scenarios. |
BASICS OF EVENT MANAGEMENT |
Students would learn to;
CO1 : Understand basics of event management CO2 : Design events CO3 : Study feasibility of organising an event CO4 : Gain Familiarity with marketing & promotion of event CO5 : Develop event budget |
MANAGERIAL COMMUNICATION |
Students would learn to;
CO1 : Understand communication process and its barriers. CO2 : Develop business letters in different scenarios CO3 : Develop oral communication skills & conducting interviews CO4 : Use managerial writing for business communication CO5 : Identify usage of modern communication tools & its significance for managers |
SEMESTER II
BUSINESS COMMUNICATION |
CO: Students will learn the process, principles of effective oral and written communication, and uses of modern forms of communication.
COI: Understands the Communication & its Process, Principles of effective Communication, Barriers to Communication. COII: Enables them to Learn Different types of Business Letter- Enquiries, sales letter, circular letter, complaint letter etc. COIII: Helps them to understand the different types of correspondence like Banking, Insurance, Agency etc. COIV: Provides them to learn Report Writing, Preparation of Agenda & Minutes of Meeting, Memorandum. COV: Understands the Modern forms of Communication such as E-mail, video conferencing, Internet, Websites & their use in Business. |
MANAGEMENT ACCOUNTING |
CO: Students will gain knowledge on the practical application of management accounting in analysing and interpreting the financial position of a firm.
COI: Students can understand: the various branches of accounting, their differences, defects and practical uses. The scope and functions of Management Accounting. COII: Students can learn about financial statements and their nature. Analysis and interpretation of financial statements. They can Comment upon the financial performance and also the financial position of a Firm. COIII: Students can understand about the meaning, uses and limitations of accounting ratios. They can calculate ratios interpret them and also find the missing information by correlating various figures. Understand about the features of a good capital structure, application of leverages for enhancing profitability to the shareholders. COIV: Students can understand about: Transaction analysis and the nature of flow taking place in the funds of a company. Can prepare Schedule of changes in working capital, statement of funds from operation, statement of cash from operation, Funds flow statement and cash Flow statement. Learn about budgets and related concepts. Can prepare various types of budgets. Understand the merits and demerits of budgetary control system COV: Students can understand about the significance of cost of capital in Investment Decisions. Learn about the significance of various capital budgeting methods. Prepare capital budgets under various methods. Comment upon criteria for selecting the best investment proposal. |
INTERNATIONAL TRADE |
CO: Students will get an insight on the importance of International trade and the recent developments in world trading system.
COI: Provide students the insight on the basics of domestic and foreign trade, its differences, similarities and its global implication. COII: Provides understanding on the various theories postulated on international trade. COIII: Educate students on Balance of trade and payments, reasons for its imbalance and different exchanges rates and its policies. COIV: To clearly explain students the formation and function of IMF and the reasons for maintaining liquidity in international trade. COV: Ability to provide students the insight on the recent developments in world trading system, regulations and various trading agreements in India. |
SEMESTER III
FINANCIAL MANAGEMENT |
CO: Student will be educated on the basic concepts, role and application of financial management in a business organisation.
COI: Allows students to understand the basic concepts of finance and financial management, its sources, functions and role in a business organization. COII: To make students learn the theoretical and practical concepts of capital structure and leverage and its application in business COIII: Educate students on the various costs incurred in capital formation and its practical role in business. COIV: Teach students the need for dividend policies and the method of calculating dividend using Walter’s and Gordon’s Models COV: To allow students understand and learn the significance of working capital and practically apply the methods to calculate working capital requirement for a business organization. |
ORGANISATIONAL BEHAVIOUR |
CO: Students will gain an insight on the impact of individual and group behaviour in the effective functions of an organisation.
COI: Students will be able to identify the individual differences and their impact on personality and perception along with the fundamentals of organizational behavior COII: Students will understand the role of motivation and morale and its impact on employees attitude, behavior, performance and job satisfaction COIII: Students will learn about good work environment and good housekeeping practices and its impact on productivity. They will also understand about the causes of fatigue and its prevention. Various theories of Leadership and types will be learnt COIV: Students will understand the importance of groups, its norms, cohesiveness, cooperation, group role, position status and the sociometry existing among the group COV: Students will be aware of the culture prevailing in an organization and how cultures are formed and the difference between organization culture and climate. They will also understand the importance of development of an organization. |
MARKETING MANAGEMENT |
CO: Students will learn the concepts and application of 4 P`s of Marketing and its impact on the business.
COI: Make the Students understand the Fundamentals of Marketing, Concept of Marketing Mix & Various factors related to Marketing Functions. COII: Learns the Concept Buyer Behaviour, Market Segmentation & its Importance. COIII: Educates them the Importance of the term Product & its Stages of Product Development in Marketing. They Learn the Role of Branding & Packaging in Product Development Process. COIV: Enables to learn the term Physical Distribution & Channels of Distribution & its Impact towards the planning of Marketing Mix. COV: Provides them to learn Impact of Advertising, Personal Selling & Sales Promotion in Marketing. Strategies & its Practical Application by the Business Enterprise to be successful in Markets. |
BUSINESS MATHS AND STATISTICS |
CO: Students will be taught the various statistical measures related to business analysis.
COI: The students can know about the types of data and learns how to classify the data. Also they learn to present the data through various graphs and diagrammatic forms. COII: Understanding the difference between measures of central and tendencies and dispersion and refining the statistical analysis COIII: To understand and apply the statistical tools to study the time related data and study the trend and maximize the profit. COIV: To apply the statistical tools and graphical methods to understand the inflation and the proper interpretation of data in analyzing the living standards. COV: Knowing how to collect the sample from the population. They learn the various sampling methods and their advantages and disadvantages. Also they learn the difference between sampling and non sampling errors |
COMPUTER APPLICATIONS IN BUSINESS |
CO: Students will familiarize with the various tools concepts and application of computer in business.
COI: Students familiarize with: MS-Word and MS-Excel by learning features of Word and Excel. Learn to use tools such as Autocorrect, Spell check and grammar, thesaurus and Mail-Merge in MS-Word. Learn the structure of spreadsheet, formula bar and built-in functions in MS-Excel, Cell references such as absolute cell and relative cell-Goal seek and solver tools. COII: Students understand: Concepts of data, database and DBMS-understands table creation, query design, form design and report generation in MS-Access. COIII: Students understand: E-Commerce applications-Invoice and shipping of goods through EDI-EDI standards-Advantages and applications of EDI-Financial transactions using FEDI-FEDI standards. COIV: Students familiarize with: Internet concepts-History of internet-Internet protocols-Distributed and client-server computing-DNS-IP address-gTLD, ccTLD-Applications of internet in various domains. COV: Students understand: Auditing in Information systems-Difference between traditional and information auditing-Auditing in internet environment. |
SEMESTER IV
HUMAN RESOURCE MANAGEMENT |
CO: Students will gain knowledge on the process of procurement to separation of Human Resource and its impact on organisation`s success.
COI: Students will understand the nature and environment of human resource management by comparing it with personnel management. they will also learn the planning, recruitment , selection and placement processes and techniques COII: Students will learn about the need for training and development and its applicability. They will also get a deep insight on how performance appraisal, promotions and transfers motivate employees in career development and on what grounds termination of service can be effected COIII: Students will gain knowledge on the various components of remuneration and incentives and their impact on motivation. They will also be aware of the welfare and social security measures to be offered to all employees COIV: Students will assess the need for Trade Unions and its role in maintaining Labor relations and Collective Bargaining. They will also be aware of the methods of Participative Management and settlement of Disputes COV: Students will learn the importance of HR Audit and its role in evaluating the HR process and procedures |
MANAGEMENT INFORMATION SYSTEM |
CO: Helps to understand the structure, concepts designs and support systems of Management Information System.
COI: Allows students to understand the fundamental concepts of MIS, its structure and supportive functions it provides the business managers. COII: Leads to the understanding of different information systems and its strategic advantage it gives business enterprises. COIII: Helps to understand computers and its components in detail. COIV: Enables students to learn about information system analysis and design and the various functional information systems used by businesses COV: Provides insight on decision support systems and outsourcing of business functions and the assistance it provides business managers. |
BUSINESS REGULATORY FRAME WORK |
CO: Students will understand the laws and regulations to be followed while running a business organization.
COI: Students can understand about meaning, types, and the essential elements of a valid contract, their creation, consequences, termination, breach etc. They can learn about contingent contracts, quasi contracts, contracts of guarantee, indemnity, pledge, bailment etc. They can understand sales Vs. agreement to sell, the rights and liabilities of buyer and seller etc. COII: Students can understand about the meaning, features and types of companies, their formation, management, meetings and resolutions etc. COIII: Students can understand about the objectives of FEMA, the basic terms associated with FEMA, Foreign currency bank accounts, rights of R.B.I, Enforcement authority etc. Students can understand about the legal rights of consumers, Various levels of consumer courts, their constitution and jurisdiction. COIV: Students can understand the nature and forms of intellectual properties. Registration and protections available for the owners of intellectual properties. COV: Students can understand the legal validity of online transactions, Legal protection available for online transactions, types of online crimes and their punishment. |
OPERATIONS RESEARCH |
CO: Students will learn the use of operation research in business, transportation problems, network analysis, queuing theory and gaming theory.
COI: To make the student understand the importance of using the Operations research in business. To apply the tools to OR in solving the same. COII: To understand the problems of transportation and assigning work in business and reduce the loss and maximize the profit in particular fields. COIII: To understand and apply the OR tools in reducing the time to finish and take decision on the policy making. COIV: To apply the tools in reducing the time in queue and optimize the manpower. COV: To know the theory of winning probability by the method of game theory and hence access the magnitude of loss and gain. |
FINANCIAL SERVICES |
CO: Students will gain knowledge in various financial institutions available and the extent of financial services provided for business.
COI: Makes the students to understand the meaning & importance of Financial Services & its Types, Players in financial services sector. COII: Educates them about the concept Merchant Banking, Role & Functions of a Merchant Banker, Issue Management Process. COIII: Enables them to learn leasing & its types, Hire purchase & its importance, Factoring & its process and types. COIV: Learns the Importance of Venture Capital & its role, Credit Rating & its Procedure and different Credit Rating Agencies, Consumer Finance. COV: Makes the students aware about the Importance of Mutual Funds & to analyze Pros & Cons of Mutual Funds. |
SEMESTER V
MATERIAL S MANAGEMENT |
CO: Students will learn the concepts of inventory control and management, vendor relationships, purchasing principles and policies followed in business organizations.
COI: Allow students to understand the evolution of materials management, its concepts, importance and functions. COII: To make students aware of inventory control, tools and techniques used by business organizations to effectively manage and optimize the usage of inventory and also understand the costs associated with inventory management. COIII: Educate students on domestic/international purchasing procedures and policies, the problems and challenges in purchasing materials and the need for import substitution. COIV: Learn the practical methods used to effectively handle materials. COV: Make students aware on the best method for vendor evaluation and selection, need for buyer-seller relationship and ISO standards |
ENTREPRENEURIAL DEVELOPMENT |
CO: Students will gain insight on the concepts, types, functions and characteristics of entrepreneurs, financial institutions that support rural and women entrepreneurship
COI: Understands the concept Entrepreneurship & its Importance, Qualities of an Entrepreneur, Functions of Entrepreneurs. COII: Enables them to learn various Entrepreneurial Development Agencies such as IDBI, IFCI, ICICI. COIII: To create in insight related to Project Management, Feasibility Study, and Preparation of Project Report. COIV: Make the Students aware about the Entrepreneurial Development Programmes (EDP),Role, Relevance and achievements. COV: Acquires Knowledge regarding Economic Development and Entrepreneurial Growth, Strategic approaches in the changing Economic Scenario for Small Scale Entrepreneurs , Development of Women Entrepreneurship. |
RESEARCH METHODOLOGY |
CO: Students will gain knowledge on the steps involved in business research and the methods followed to analyze and interpret data for business decisions.
COI: Help students understand the fundamental concepts of research, research process and process of developing a research topic. COII: Educate students on the topics of designing research, constructing scales and measurement tools along with using appropriate sampling techniques depending on the nature of research. COIII: To introduce students to the key data collection methods, coding, editing, validating and finally interpretation of data for further analysis. COIV: Develop understanding on quantitative data analysis and presentation, usage of statistical packages and methodologies for analyzing and interpreting data for business decisions. COV: Provide students the chance to understand the skill of writing reports based on interpretations and properly presenting them in appropriate format to business officials. |
ADVERTISING MANAGEMENT AND SALES PROMOTION |
CO: Students will gain knowledge in the identifying target markets and developing appropriate advertisements to attract various types of market segments.
COI: Students will learn about the need, objectives, task of advertisement. They will be able to identify market segments and target audience and develop advertisement message and copy COII: Students will understand the role and types of media and how to select, plan, schedule and implement advertisement in mass media. They will also be aware of web ads, and integrated marketing communication COIII: Students will have an insight about how advertisement programs are implemented, coordinated and controlled by advertising agencies and their operations COIV: Students will gain knowledge on various sales promotion methods and how to plan, budget, implement and control such programs COV: Students will be aware of the various methods to measure the advertisement effectiveness. They will also understand the ethical, economical and social relevance of advertising |
OPERATIONS MANAGEMENT |
CO: Students will get insight in methods of production, operations and services to better serve customers.
COI: Students can understand the difference between the concepts of production and operation. They can get an idea about how the production is initiated and how it progresses. They can understand the issues in selecting a location with respect to initial break-even Locational advantages etc COII: Students can understand about the various facilities needed within a factory, how they should be arranged to achieve maximum comfort and economy and the various approaches in making a good lay out. COIII: Students can understand about the various methods production, their suitability, comparative advantages and disadvantages. They can understand about the need and the procedure for production control. Students can understand about the need for keeping inventories, their effective management for minimizing the overall cost, and various approaches to inventory control. COIV: Students can understand about the need for continuous research into the methods of production. They can learn about the need for standardizing work methods and also means of standardizing. They can also know about the various techniques of tome study, motion study etc. Students can understand about what is quality, what is the need for establishing our own standard quality and how to maintain the standard quality. They can also learn about acceptance sampling and control charts. COV: Students can understand about the features of service, the various approaches needed for service operations. They can learn about the various dimensions of service encounter and the techniques to achieve client satisfaction with less cost. |
SEMESTER VI
SERVICES MARKETING |
CO: Students will gain knowledge in the 7 P’s of services marketing and its impact on today’s service industry.
COI: Make students well-versed in the evolution of services, its concept, characteristics and classification along with understanding the role of blueprint framework and human resources in effective services marketing. COII: Enable students to understand in detail the 7P’s of services marketing and their importance in designing services with care. COIII: Help students learn about managing demand and supply with capacity in a dynamic service environment and understand the importance role of both external and internal employees of the service industry. COIV: Make students realize the dimensions in service quality and the techniques of maintaining good relationships for success in the service sector by identifying service gaps and strategically closing the gaps. COV: Help students practically apply the 7P’s of services marketing mix and different types of services. |
CUSTOMER RELATIONSHIP MANAGEMENT |
CO: Students will understand the approaches that lead to long strong customer relationships and better services to different categories of customers.
COI: Enables the Students to learn the Channels of Communication, Verbal & Listening Skill and Essentials of Business Letter. COII: To create an insight relate to Customer Relationship Management & its Approach in Competitive Environment, Importance of Public Relation & Image Building as a tool to build CR. COIII: Provides them the Knowledge related to Practical Application of Banker in building Customer Relation, Methods of Customer Service .Educates them the new concept Quality Circle & its Priority. COIV: Students Understands the Methods of Complaint redressal & becomes aware about the Talwar & Goiporia committee report, Importance of Customer Day. COV: Understands the concept Market Segment , Customer Database , Customer Satisfaction & its Importance in building CR. |
BUSINESS ENVIRONMENT |
CO: Helps to understand the internal and external environment and their influence on business operations.
COI: The students can identify the various external and internal forces affecting the business, their impact on the business by way of threats and opportunities. COII: Students can understand about various political systems, their positive and negative influence on business prospects. Students can understand about the roles of government in business and also the present scenario of business in India. COIII: Students can understand about the interconnection between business and social of region, influence of joint family system in business etc COIV: Students can understand about various economic systems and their influence on business. objectives of economic planning their outcomes etc. COV: Students can understand about the nature of financial system, its importance for business, various financial institutions, their role in business promotion etc. |
BUSINESS TAXATION |
CO: Students will gain insight on the existing business taxation systems followed by Indian business organizations.
COI: Students will gain knowledge about the existing tax system, its objectives , principles and able to differentiate direct and indirect taxes COII: Students will learn and be aware of the complete process , procedures, classifications, laws and provisions related to excisable goods produced domestically COIII: Students will gain an insight into the organization, administration, Duties and Powers of Customs Authorities along with the laws and provisions related to import and export procedures COIV: Students will study about the levy and collection , registration and other important provisions related to central sales tax COV: Students will learn about value added taxes, its provisions, procedures and charges levied |
Graduates with degree in business qualify for entry level careers, including basic management and administrative roles in private, public and non-profit organizations. Many find employment as management trainees or managers in the sales or retail industry. Others work as project assistants, office managers and technology-oriented support specialists. With a bachelor’s degree in business administration, you’ll qualify for an array of leadership positions and other advanced roles in private, public and nonprofit organizations. You’ll have the option to work across industries as a business analyst, human resources generalist, operations manager or marketing specialist. Some business administration graduates also venture into entrepreneurship, creating their own successful businesses from the ground up.