Academic Outcomes

The basic objective of a Bachelor of Science programme in Visual Communication is to prepare Graduates for dynamic careers in the Designing Industry, Advertising Agencies, Film Industries, News Agencies and highlights to handle various media sector which includes: Designing, Creating Advertisements, Camera Techniques, Script Writing, Sketching Story Board, Short Film and Documentary Making.

Introducing the BSc. Visual Communication program, a cutting-edge undergraduate degree designed to provide students with a comprehensive education in the ever-evolving fields of visual communication and postproduction for Film, Television, Podcasts, Web Series, and TV. This multidisciplinary program covers a diverse range of core subjects, including Graphic Design and Typography, Digital Drawing and Painting, Digital Storytelling and Scriptwriting, Photography

and Videography, Publication Design, Image Editing and Color Management, Audio-Visual Editing, 2D and 3D Modelling, Multimedia Content Packaging, Design Thinking, Animation and Character Design, Compositing and Visual Effects, Advertising and Brand Communication, User Experience Design, Advanced 3D Texturing and Sculpting, 3D Environment Design, Immersive Media Design, Media Entrepreneurship, Extended Reality Design, and a Capstone Project.

Upon completion of this comprehensive program, students will possess the skills to articulate their core postgraduate discipline clearly and precisely, formulate abstract ideas in the specific language of their discipline, and describe related concepts from multiple perspectives. They will also be able to explain the fundamental principles that underpin their chosen field.

In addition to fostering a strong foundation in visual communication, the BSc. Visual Communication program aims to enhance the employability of its graduates by preparing them for a wide variety of professional opportunities. Graduates will be well-equipped to join the teaching profession, secure government jobs, and pursue careers in numerous public and private enterprises across diverse industries.

By providing a holistic learning experience that combines theoretical knowledge with practical applications, the BSc. Visual Communication program empowers students to become innovative and adaptive professionals in the dynamic world of visual media. With the skills and expertise gained through this program, graduates will be prepared to excel in their chosen careers and contribute to the advancement of visual communication and postproduction across various media platforms.

Programme Outcomes

PO1: Knowledge of Economics: Ability to understand Economic Theories and functioning of Economic Models. To develop an adequate competency in the Economic Theory and Methods.

PO2: Analytical Reasoning and Critical Thinking: Critically Analyze and assess the way in which economists examine the real world to understand the current events and evaluate specific proposals. PO3: Logical Reasoning and Quantitative Ability: Ability to understand how to collect and analyse data and use empirical evidence to evaluate the validity of hypothesis, using Quantitative Methodology and conduct data analysis to interpret results.

PO4: Communication and Research Skills: Communication and Research related skills. Developing a sense of capability for relevant/appropriate inquiry and asking questions, synthesising and articulating and reporting results and to efficiently communicate thoughts and ideas in a clear and concise manner.

PO5: Gender, Environment and Sustainability: Comprehend the Environmental issues and Sustainable Development and strive to achieving economic and social equity for women and be Gender Sensitive.

PO6: Employability and Leadership Skills: Become empowered individuals to be employed in various positions in industry, academia and research and have the potential to become Entrepreneurs and take leadership roles in their chosen occupations and communities.

PO7: Social Interaction: Acquire the ability to engage in relevant conversations and have the ability to understand the views of society that would help initiate policy making.

PO8: Digital Literacy and Lifelong Learning: Capability to use ICT tools in a variety of learning situation and use appropriate software for analysis of data – Ability to acquire Knowledge situations and skills for life through self directed learning and adapt to different learning environments

Programme Specific Outcomes:

PSO1: To enable students to apply basic microeconomic, macroeconomic and monetary concepts and theories in real life and decision making.

PSO 2: To sensitize students to various economic issues related to Development, Growth, International Economics, Sustainable Development and Environment.

PSO 3: To familiarize students to the concepts and theories related to Finance, Investments and Modern Marketing.

PSO 4: Evaluate various social and economic problems in the society and develop answer to the problems as global citizens.

PSO 5: Enhance skills of analytical and critical thinking to analyze effectiveness of economic policies.

I SEMESTER

Introduction to Human Communication (Theory)

Course Outcomes

Define and differentiate between different types of communication, evaluate the impact of communication on society, and create effective communication strategies for different contexts.
Analyses communication processes and barriers, synthesize solutions to overcome communication barriers, and evaluate the effectiveness of communication strategies in real world scenarios.
Apply nonverbal communication and active listening skills to improve interpersonal relationships, evaluate the effectiveness of communication skills in relationships, and create communication plans for building and maintaining professional relationships.
Evaluate different communication styles and their effectiveness in managing conflicts, design and implement effective conflict resolution strategies, and evaluate the effectiveness of negotiation strategies in different contexts.
Develop and deliver persuasive public speeches and presentations, integrate appropriate technology tools to enhance the impact of the message, and evaluate the effectiveness of public speeches and presentations in real-world scenarios.

Visual Arts and Aesthetics (Theory)

Course Outcomes:

Identify and describe the different styles and movements in art history.
Develop critical thinking skills in analysing and interpreting artworks.
Demonstrate the ability to communicate ideas and emotions through art.
Engage in constructive critique and feedback of one’s own and others’ artwork.

Graphic Design and Typography (Practical)

Course Outcomes

To understand the principles and practices of graphic design
To develop skills in typographical design
To learn how to communicate effectively through graphic design
To acquire knowledge of different design elements and principles
To be able to apply design principles and skills to real-world graphic design projects

Digital Drawing and Painting (Practical)

Course Outcomes

Create digital paintings and drawings using various painting techniques, software tools, and custom brushes.
Analyze and evaluate digital paintings and drawings and identify the elements of perspective, color, texture, and lighting used in the artwork.
Develop advanced skills in compositing, camera projection, and special effects using third party software and compositing techniques.
Synthesize their learning by designing and completing practical exercises in digital paintings and drawings, including creating a photo-realistic environment, a transition from day to night, and creating an concept environment.
Apply critical thinking and problem-solving skills to develop original and creative digital paintings and drawings that demonstrate an understanding of the principles and techniques covered in the course.

Digital Storytelling and Scriptwriting (NME-I) (Practical)

Course Outcomes

Learners can express ideas fluently in standard screenwriting formats.
Learners will be able to craft characters – based stories with clear conflicts at an advanced level
Learners will be able to analyse film and television structure
Learners will be able to work with their creative ideas – input in writing full-length scripts 5. Learners can understand how to write scripts for special budget.

II SEMESTER

Understanding Visual Communication (Theory)

Course Outcomes:

Analyze and evaluate visual elements and messages in different media forms and contexts, demonstrating an advanced understanding of visual communication concepts and principles.
Apply the principles of design and visual communication to create effective and ethical visual communication, considering the needs and goals of specific audiences and contexts.
Demonstrate an advanced understanding of the role of visual communication in shaping cultural, social, and political narratives, and analyze the use of visual images in different contexts to inform and persuade audiences.
Synthesize knowledge and skills related to visual communication, including visual literacy, design principles, and ethical considerations, to develop a final project that effectively communicates a narrative concept.
Evaluate the impact and effectiveness of visual communication, considering the social, cultural, and ethical implications of the use of visual images and messages, and apply this knowledge to their own visual communication practices.

Photography and Videography (Practical)

Course Outcomes

Students will be able to describe the key technical and creative concepts in photography and videography.
Students will be able to operate cameras and utilize equipment proficiently to achieve photographic and videographic effects.
Students will be able to apply appropriate techniques for photographing and filming different subjects, scenes, and styles.
Students will be able to evaluate and critique photographs and videos for visual effectiveness and quality.
Students will be able to create visually compelling photographs and short videos by synthesizing skills and concepts from the course.

Publication Design (Practical)

Course Outcomes

Demonstrate an understanding of the concepts and principles of publication design and advertising design, and analyze how they are applied to create effective designs for various media.
Create original designs using basic design principles such as composition, layout, typography, and color theory in various media formats such as print and digital media. 3. Utilize software and tools such as Adobe InDesign, Illustrator, and Photoshop to design and create effective publications, advertising materials, and illustrations.
Evaluate the effectiveness of designs in terms of layout, composition, typography, and color palette selection, and make recommendations for improvement.
Develop and present advertising campaigns and materials that meet the needs of a specific target audience, convey a message, and drive a call to action.

Image Editing and Color Management (Practical)

Course Outcomes:

Demonstrate a comprehensive understanding of digital photography principles and the importance of photo editing, and apply this knowledge to produce high-quality digital images.
Utilize a range of photo editing software and tools to manipulate digital images, and demonstrate proficiency in basic and advanced photo editing techniques, including color correction, retouching, and composition.
Apply critical thinking and problem-solving skills to analyze and address common issues in digital images, such as color imbalances, exposure problems, and lens distortion.
Apply color management principles to achieve consistent and accurate color profiles across different output formats, including print and web.
Develop a strong creative vision for digital image editing, and demonstrate the ability to create unique and compelling images using a range of creative techniques, such as selective color grading and split toning.

Working with Hyperlocal and Community Media (Practical)

Course Outcomes

Create multimedia content that tells compelling stories related to their neighborhood and community.
Evaluate the impact of media on community narratives and engagement.
Analyze the role of media in shaping public opinion on local issues.
Synthesize research and data to report on local issues and events.
Develop effective communication strategies to engage with diverse audiences in the local community.

III SEMESTER

Multimedia Technologies and Standards (Theory)

Course Outcomes

Students will be able to describe the fundamental concepts of multimedia technologies and standards.
Students will be able to differentiate between different file formats used in multimedia.
Students will be able to create and manipulate multimedia content using authoring tools.
Students will be able to analyze the impact of multimedia technologies on society.
Students will be able to predict future trends and developments in multimedia technologies.

Audio-Visual Editing (Practical)

Course Outcomes

Create professional-level audio and video projects using Audacity and DaVinci Resolve (Creation)
Synthesize audio and video editing techniques to create unique projects (Synthesis)
Utilize advanced audio and video editing tools and techniques (Utilization)
Compare and contrast different audio and video editing techniques (Comparison)
Design audio and video projects that meet industry standards (Design)

2D and 3D Modelling (Practical)

Course Outcomes:

Demonstrate a proficiency in Blender’s interface, tools, and navigation, and apply this knowledge to create and edit 2D and 3D objects with various modifiers and transformations.
Develop a comprehensive understanding of rendering techniques, including lighting and camera settings, and use this knowledge to create high-quality output for different projects.
Apply advanced modelling techniques, including particle systems, constraints,and armatures, to create realistic animations and simulations, and demonstrate a mastery of the skills needed to bring these models to life.
Create interactive 3D content using Blender’s game engine, motion tracking, and compositing tools, and integrate 3D elements into real-life footage to produce professional-quality video content.
Design and execute a final project that showcases the skills and techniques learned throughout the course, demonstrating an ability to apply critical thinking and creativity to 2D and 3D modelling and animation projects.

Multimedia Content Packaging (Practical)

Course Outcomes:

Create a professional quality multimedia package that adheres to industry standards.
Assess the effectiveness of a multimedia package in meeting communication objectives.
Compare traditional methods of presenting information with multimedia presentation techniques.
Evaluate multimedia packages for accuracy, validity, and credibility.
Integrate multimedia into existing educational settings.

Design Thinking (Theory)

Course Outcomes

Adopt a problem solving mindset to reframe design challenges
Enumerate and select appropriate design thinking approach for specific design problem
Use design thinking tools and methods to solve real-world problems
Apply design thinking principles to develop plan of action and wireframe for specific problem domain
To create prototypes for specific design problem using available design tools and apps.

IV SEMESTER

Film Appreciation and Analysis (Theory)

Course Outcomes

Explain key concepts and critical terms used in film production, analysis and appreciation.
Compare mainstream, alternative, narrative and non-narrative film forms.
Analyze the narrative, technical, ideological and cultural aspects of films.
Discuss the role of film as a medium of cultural expression and its influence on society.
Apply diverse approaches to film analysis and generate independent interpretations of films.

Animation and Character Design (Practical)

Course Outcomes

Recall the fundamental principles of animation and character design and apply them to their own work.
Understand the different types of animation techniques and their applications, as well as the principles and techniques of character design.
Apply animation and character design techniques to create a variety of projects, including short animations, motion graphics, and character designs.
Analyze and evaluate the effectiveness of different animation and character design techniques in creating engaging and dynamic characters and animations.
Create original and creative animations and character designs that demonstrate a mastery of the principles and techniques covered in the course. Students will be able to innovate and experiment with animation and character design techniques to create unique and visually compelling works that showcase their individual style and creativity.

Compositing and Visual Effects (Practical

Course Outcomes:

Apply a range of keying techniques and refine mattes to create clean and accurate composites.
Create realistic composites by integrating CGI elements with live-action footage and performing color correction and camera effects.
Use technical terminology related to compositing and VFX to effectively communicate with team members and clients.
Utilize advanced compositing techniques, such as stereoscopic compositing and deep compositing, to create complex and visually stunning composites.
Develop a professional portfolio and demo reel showcasing their compositing and VFX skills, while adhering to ethical and responsible practices within the industry.

Script Writing and Storyboard Development (Practical)

Course Outcomes

Students will be able to develop and structure a story.
Students will be able to write a script that effectively conveys a story.
Students will be able to analyze and evaluate their own stories and scripts and those of others, and identify areas for improvement.
Students will be able to apply their understanding of story development and scriptwriting by developing a storyboards for their scripts
Students will be able to create a professional-quality story and script using storyboards make a pitch for wider acceptance and production

V SEMESTER

Advertising and Brand Communication (Theory)

Course Outcomes

Students will be able to develop and structure a story.
Students will be able to write a script that effectively conveys a story.
Students will be able to analyze and evaluate their own stories and scripts and those of others, and identify areas for improvement.
Students will be able to apply their understanding of story development and scriptwriting by developing a storyboards for their scripts
Students will be able to create a professional-quality story and script using storyboards make a pitch for wider acceptance and production

User Experience Design (Theory)

Course Outcomes

Analyze and evaluate user needs and expectations to inform the design of effective and engaging user experiences.
Design and develop user interfaces that meet project goals and objectives, utilizing principles of user-centered design, information architecture, and interaction design.
Apply psychological principles to design intuitive and user-friendly interfaces that meet the needs of different user groups and contexts.
Conduct effective user research and usability testing to evaluate the effectiveness of user experiences and inform design decisions.
Communicate and collaborate effectively with team members and stakeholders to achieve project goals and deliver user-centered designs that meet user needs and expectations.

Advanced 3D Texturing and Sculpting (Practical)

Course Outcomes

Demonstrate advanced 3D sculpting techniques and create detailed sculptures for various industries.
Apply procedural modeling techniques to create complex models, textures, and materials for various projects.
Utilize geometric nodes to create complex shader networks, particle systems, fluid simulations, and crowds.
Develop optimized texturing, shading, modeling, animation, lighting, and rendering pipelines for efficient project management.
Create and demonstrate advanced workflows for sculpting, texturing, modeling, shading, animation, lighting, and rendering using industry-standard tools and software.

3D Environment Design (Practical)

Course Outcomes

Apply realistic modeling and texturing techniques to create photorealistic 3D scenes in Blender.
Evaluate and troubleshoot common modeling mistakes to achieve greater realism in 3D environment design.
Analyze and apply basic techniques for realistic texturing in 3D environment design using Blender.
Create natural elements such as plants, landscapes, water, rocks, and flowers in 3D environment design.
Synthesize and implement effective lighting strategies using HDRI maps, lamp objects, Kelvin scale, and Blender Sky Texture node in 3D environment design.

VI SEMESTER

Immersive Media Design (Theory)

Course Outcomes

Evaluate the impact of immersive media design on society (Bloom’s Taxonomy: Evaluation)
Analyze the ways in which different technologies can be used to create immersive media experiences (Bloom’s Taxonomy: Analysis)
Identify key components of immersive media design (Bloom’s Taxonomy: Knowledge)
Create a prototype of an immersive media design project (Bloom’s Taxonomy: Creation)
Apply best practices and principles of design to an immersive media project (Bloom’s Taxonomy: Application)

Short Filmmaking (Fiction or Non-fiction) (Practical

Course Outcomes

Develop proficiency in visual storytelling by applying various cinematic techniques and principles to create compelling short films.
Evaluate and analyze the needs of different audiences and genres to develop effective storytelling strategies and styles.
Demonstrate critical thinking and problem-solving skills by overcoming challenges in the filmmaking process and developing creative solutions.
Apply ethical considerations and principles to the creation of short films, including issues related to representation, diversity, and cultural sensitivity.
Demonstrate technical proficiency in the use of equipment and software involved in short filmmaking, including camera, lighting, sound, and editing tools.

Summer Internship/Industrial Training

Course Outcomes

Apply theoretical knowledge gained in the classroom to a practical work environment.
Demonstrate employability skills required for entry-level roles in chosen media fields.
Produce a comprehensive report evaluating an internship experience from a professional development perspective.
Develop a broader understanding of the media industry and specific occupations through direct participation.
Build a professional network to support future career opportunities in the media.

Media Culture in Tamil Nadu

Course Outcomes

Summarize the historical development of Tamil language, writing, and storytelling traditions, and their influence on media evolution in Tamil Nadu.
Differentiate between various forms of media, such as performing arts, print, and film, and explain their impact on Tamil Nadu’s cultural, political, and social landscape during the colonial and post-colonial periods.
Evaluate the contributions of prominent Tamil poets, journalists, and media personalities in advocating for social justice and driving change in the region.
Describe the development of Tamil TV, radio, and digital media, highlighting their influence on the contemporary Tamil media landscape and global audiences.
Synthesize knowledge of the Media Culture in Tamil Nadu to form a comprehensive understanding of the current state of media convergence in the region, encompassing cinema, television, OTT platforms, and mobile technologies.

Media Entrepreneurship (Theory)

Course Outcomes

Analyse the media landscape and identify opportunities for a media start-up (Understand)
Evaluate the potential viability of a media start-up idea and business model (Evaluate)
Create a business plan, marketing plan and budget for a media start-up (Create)
Implement strategies to launch and promote a media start-up (Apply)
Analyse and evaluate financial and marketing strategies for managing and growing a media start-up (Analyse)

Extended Reality Design (Practical)

Course Outcomes

Develop technical proficiency in creating immersive Extended Reality experiences using Unreal Engine and Unity, demonstrated through the ability to create interactive applications, environments, and games.
Evaluate and compare different approaches and techniques for creating engaging VR, AR, MR, and PR applications and environments, demonstrated through analysis and reflection on project outcomes.
Create complex and realistic 3D models, animations, audio, and physics-based interactions for Extended Reality experiences, demonstrated through the creation of high-quality, interactive content.
Synthesize knowledge of Extended Reality tools and technologies to develop interactive applications and games that utilize cutting-edge technologies, demonstrated through the creation of original, creative projects that utilize advanced features and techniques.
Apply problem-solving and critical thinking skills to troubleshoot and debug Extended Reality applications, and deploy them to various platforms, demonstrated through the ability to independently identify and solve technical challenges in the development process.

Capstone Project (Practical)

Course Outcomes

Ability to understand the trends and demands of the media industry and to work independently in assigned projects
Ability to fine tune their media skills and prepare to be industry-ready
Ability to generate, analyse content/data from various sources and convert them to publishable media content
Ability to work seamlessly with experienced media professionals meeting the rigours of the industry.
To produce an independent project as the culmination of their training and knowledge showcasing their specialization and specific interest covering contemporary themes/issues.

Cybersecurity Training for Media Professionals (Theory)

Course Outcomes:

Describe the importance of cybersecurity in the media industry.
Identify the essential components of cybersecurity.
Analyze the cybersecurity threat landscape and assess potential risks.
Evaluate different types of cybercrime and their impact on the media industry.
Create a comprehensive cybersecurity plan and crisis management strategy.

TV Channels – Radio Jockey, Video Jockey, Programme Producer, 2D & 3D Graphic Designer, Editor.

Print Media – Reporter, Computer Graphic Designer, Photo Journalist, Photographers.

Social Media – Content Writer and Designer.

IT Sector – Content Writer, Web Designer, Animator, Game Designer and Developer.

Animation Industry – Artist, Designer, Animator & Creator.

Advertising Industry – Copy Writer, Client Service Executive, Concept Developer, Creative Designer, etc,.

Photography – Studio, Photojournalism, Wildlife Photography, Wedding Photography, Advertising Photography, Fashion Photography, etc,.

Film Making – Camera, Art Direction, Audio-Video Editing, Visual Effects and Animation, etc,.