B.Sc. Visual Communication

Students Achievements

• Roshini and Ms. Vani I year Visual communication students won III prize in Cooking without fire competition held on 6-8-2016, at SSS Jain College for Women, Chennai.
• Delip kumar II year Visual communication students won I prize in Youth Empowerment Drawing Competition for International Youth Day 2016 held on 12-08-2016 at University of Madras.
• Imran Khan, II year Viscom student won II prize in Photography competition and Mr. Lingeswaran won I prize in adapt tune dance competition Phantasia 2016 held on 24^th September in Patrician College of Arts and Science, Chennai.
• Delip kumar, II year Viscom student won I prize in Drawing competition held in MGR Janaki College of Arts and Science, Chennai.
• Delip kumar, II year Viscom student won I prize, I yr students Mr. Ajithkumar won II prize and Mr. Muthukrishnan won III prize in Drawing competition organised by Tamilnadu forest department, Chennai.
• Sree Hari, I yr viscom student won I prize in Hindi poetry competition held in Hindustan University
• II yr viscom students Mr. Yuvaraj won III prize and Mr. Imran Khan, won II prize in EVS photography competition conducted by our college.
• Joel Xavier, II yr viscom student won 2^nd place in group singing competition held in Thiruthangal Nadar College.
• Akash and Mr.Sudharsan, II year students won 1^st Prize in poster designing competition in FORLA fest 17’ held on 25/02/2017, at Loyola college, Chennai.
• Lingeshwaran, I year student won III Prize in Nakshatra 2017, cultural event held on 23/02/2017, at Vels University, Chennai.
• Antony Rufus, I yr student won III prize in Nakshatra 2017, cultural event held on 23/02/2017, at Vels University, Chennai.

Staff Achievements

• P. Sri Jothi, HOD, Viscom have been invited as a resource person to handle Multmedia tools for presentation sessions in the workshop ‘Orientation Training on Developing Digital Content to the Faculty of DIET’, which is conducted by College of Engineering, Anna University, Guindy campus, Chennai on 12^th September 2016.
• P. Sri Jothi, HOD, Viscom, published article “Media interventions in Science and Technology Communication among rural women” in Journal of Media and Social Development, Volume 4, issue no.4, October-December 2016.
• P. Sri Jothi, HOD, Viscom, presented a paper titled “Tamil Cinema and Tamil Ethos”, in an international conference Kaalamthorum Thamizh, held on 12^th February, 2017, at Asan Memorial College of Arts and Science, Chennai.
• P. Sri Jothi, HOD, Viscom, presented a paper titled “Digital Divide and an impact on Education”, in an IQAC one day national seminar, held on 4^th March, 2017, at Asan Memorial College of Arts and Science, Chennai.
• P. Sri Jothi, HOD, Viscom, presented a paper titled “A study on Sports Journalism and Social Media”, in an International Conference on Emerging Trends in sports Medicine, Physical Education, Sports Science and Yoga , held on 18^th & 19^th January, 2017, at Tamil Nadu Physical Education and Sports University, Chennai.

Workshops and Seminars

• As a part of co-curricular activities in the department Movie club has been started for the III yr students to get exposure to various international movies, where they gain knowledge in script, screenplay, movement and other more technical aspects. As an initiative Million Dollar Baby was screened on 24/06/2016 in the department.
• International Tiger day was celebrated on 29^th July in our collage campus, in the part of event II year Viscom students performed a street play to create awareness of Save Tigers and also designed posters and art work.
• Our department participated in ‘Genesis 2016’ event on 11^th and 12^th August in Asan Memorial School.
• Organized a seminar on 12^th July, 2016 for III year students, about Channel Promotion and Programme production techniques, presented by Mr. Franklin On Air Promotion Head, and Mr. Tholkappiam Sr. Programme Producer, Pudhiya thalaimurai News Channel, Chennai.
• Organized a seminar on 13^th July, 2016 for II year students, about Adobe Indesign techniques, presented by Mr. Balasubramaniam and Ms. Archana, Opportunity Infortech,Chennai.
• Organized a Guest lecture on 26^th July, 2016 for II year students, about Printing Technology presented by Mr. Niaz Ahmed, Assistant Professor, Vels University,
• “PANORA” (Photography exhibition cum contest) an event organized by the department of visual communication that is dedicated for photography enthusiastic students in the college. Our III yr student works have been exhibited and this year the students have taken the initiative of transforming the event to creative aspects by introducing different thematic concepts like Macro, Silhouette, Light and shades and Super impose.
• Mr. Prabhu, Photographer from Highlight photography and Mr. Sriram, Video Journalist from News 18 were invited as chief guest for the event, held on 7^th October, Friday. The winners of the contest were awarded with the certificates and prizes
• Chief Mentor Mr. Sethumadhavan and respected Principal inaugurated the event AD-Diction and released the lab journal Asan Visual Times and interacted with the budding professionals.
• AD-Diction 2016 Advertisement Exhibition cum competitions for inter department have been organized in the Viscom department, held on 6^th October, Thursday. As a part of the activity the II yr class room walls have been painted and art works were done by the students. II year students show cased their works based on various advertising concepts in the event. Off stage and On stage events were conducted (Slogan writing, logo designing, Jingles, Teleshopping), the winners of the events were appreciated by the memento and certificates.
• Yacoob, CEO, Media Miracle advertisement company was invited for the guest interactive session to share the industry trend and his experience.
• One day workshop on Digital Visual effects was organised in the viscom dept for all the three year students to get industry exposure and to gain knowledge on Visual effects software by the technical expert Mr. Varan and Mr.Thirumalai from ICAT, Santhome, Chennai on 23^rd September 2016.

11th Asan Video Awards

The Department of Visual Communication, Asan Memorial College of Arts and Science organize an annual awards function called Asan Video Awards (AVA). This year’s edition will be the 11^th consecutive year with the expectations going up every time. We collect entries from various colleges; institutes all over India on the following categories mentioned below and award them with cash prices and trophies. Asan Video Awards was inducted in the year 2006 by the 1^st batch of our visual communication department. It was pioneered and mentored by our pillar of strength and guide Mr. K. S. Sethumadhavan and our management committee of Asan Memorial Association, Chennai.

This year as we move onto the next decade of our unparalleled awards function, for the very first time we had the privilege of getting a team of sponsor with ICAT Design and Media College as an associate main sponsor, CADD Software institute, Revolin International Education, Lenskart.com, Kaizen software and Padma Technical Institute were our supporting co-sponsors. We had invited many media related departments, colleges, universities, film institute’s in and around the state and country. The entries were shortlisted and evaluated by the jury team headed by Mr. K.S. Sethumadhavan and his members – Mr. Muneer Ahmed (Writer, Cinematographer, Director), Mr. Anu Mohan (Actor, Film Director) and  Mr. R. Sridharan (Retd. Principal, MGR Govt. Film and TV Institute). They had found many interesting works and thought provoking films, but they had to nominate only the few for the final awards. The winners and runner-up for the awards will receive a total of Rs 60,000 as prize for their achievements.

The trophy that is awarded to them is a symbol of pride and a unique identity in the media education setup in and around the country by showing commitment towards the film industry which is an epitome of success. Our distinguished chief guest Mr. Balaji Tharaneetharan, the celebrity and chief guest for the awards function is a critically acclaimed and an instant hit director of the film ‘Naduvula Konjam Pakkatha Kaanom’, he gave away the prizes and interacted with the gatherings present.

Students Achievements

• Akshay Gopal I year student won III prize in Malayalam Poetry writing competition in SOUL’ 15 held in Hindustan College of Arts and Science on 12^th August, 2015.
• Karthick and Mr. Joel Xavier, I year students won I prizes in solo dance and solo singing competitions in the event KALINGA 2015 in Prof. Dhanapalan College of Arts and Science, Chennai on 15^th and 16^th September 2015.
• Reshma and Ms. Swathi team of III year students has won I prize in kuttu dance and won III prize Western dance competitions in KALINGA 2015 in Prof. Dhanapalan College of Arts and Science, Chennai on 15^th and 16^th September 2015.
• Ranoje III year student won III prize in Poster design competition in EPITES 2015, in Dhanapalan Engineering college Chennai.
• Vivekanandan III year student won III prize in online photography competition in EPITES 2015, in Dhanapalan Engineering college Chennai.Staffs and Mr. Mahesh babu, Mr. Gautham (III yr students) of Visual Communication department has been invited as photographers for a cultural show organized by Sadha abhishegam Management in Vaitheeswaran Temple on 26^th & 27^th september, 2015 to develop cultural tourism (more than 100 photos submitted).
• Karthick A I year Visual Communication student won 2^nd prize in solo dance competition held on 03/03/2016 in Mohammed Sathak College of Arts and Science, Chennai.
• Karthick A and Mr. Imran Khan I year Visual Communication students won 3^rd prize in Group dance competition held on 03/03/2016 in in Mohammed Sathak College of Arts and Science, Chennai.
• I year Visual Communication students done Stop Motion animation movie on Cleanliness and the video is uploaded in you tube.
• Nine students of III year Visual Communication were shortlisted for the SUN Network off campus recruitment.
• Ganesh Media Consultant, Greenroom consultancy gave career guidance to the III year Visual Communication students to create the portfolio.
• As a part of Photography class activity II year Visual Communication students were participated in Photo bienelle exhibition, which is organised by Goethe Institute, Chennai on 23/02/2016.
• Harish III year Visual Communication student won Ist Prize in disc throw, Mr.Gowtham won IIIrd Prize in Javeline Throw in our college sports day, held on 03/03/2016.
• G. Sathish III year Visual Communication student and team won IIIrd prize in the inter college cricket tournament, held on 25/02/2016, in Patrician College of Arts and Science, Chennai.
• G. Sathish III year Visual Communication student and team won IIIrd prize in the inter college cricket tournament, held on 02/03/2016, in SIVET college of Arts and Science, Chennai.
• Imran Khan I year Visual Communication student won 2nd prize in photography competition held on 28/01/2016 and 29/01/2016 in Hindotsav 2016, in Hindustan College of Arts and Science, Chennai.
• Karthick A I year Visual Communication student won 3^rd prize in Adapt tune dance competition held on 17/02/2016 in Saveetha University, Chennai.
• Ranoje III year Visual Communication student completed Audio Engineering certificate course from NFDC National Film Development Corporation.
• Imran Khan I year Visual Communication student won Ist prize in photography competition held on 22/01/2016 in Sindhi College of Arts and Science, Chennai.
• Hemnath II yr & Mr. Mithran samraj I yr student won I prize in group dance in Enthuzaa 2015 held on 10/10/2015, in our college.
• Reshma, Mr. Rahul & Ms. Siva Jothi III yr students won III prize in group dance competition in cultural fest held on 23/09/2015 in St.Thomas college of Arts and Science, Chennai.
• Swathi III yr & Ms. Akila I yr student won III prize in Group singing competition held on 26/09/2015 in SSS Jain Womens College T-nagar.
• Ashok kumar was invited as a judge for the street theatre event Evoluzione 2015 on 16/09/2015 in Patrician College of Arts and Science, Chennai.

Staff Achievements

• Vinay kumar contributed and participated in STROKES that inspire group exihibition at gallery veda@shilpa, Chennai on 06/09/2015
• Vinay kumar contributed and participated in YASHASKARAM art festival of Ganesha group exhibition at ambrosia art gallery Chennai on 10/09/2015
• Vinay kumar contributed and participated in WITH IN WITH OUT art exhibition at Jenneys residency, Coimbatore on 15/08/2015
• P. Sri Jothi, Head and Assist Prof. Visual Communication department have sent research article titled “Mass Media Communication for Rural women and Development” was accepted for presentation at the Global Fusion 2015 conference, held in Texas A&M University in College station, Texas, United States of America, on October 23-25, 2015.
• P. Sri Jothi, Head and Assist Prof. Visual Communication department published an article on titled A study on the Reporting of Indian Muslim women’s problems in the mainstream media, in journal of new media and mass communication, 2015,Vol 2, No.2,pp 30-40. online ISSN 2410-6585.
• P. Sri Jothi, Head and Assist Prof. Visual Communication department published an article titled AN ANALYTICAL STUDY ON THE IMPACT OF SCIENCE AND TECHNOLOGY COMMUNICATION THROUGH MASS MEDIA: WITH SPECIAL REFERENCE TO NEWSPAPERS AMONG RURAL WOMEN, in ZENITH International Journal of Multidisciplinary Research Vol.5 (10), October (2015), pp. 16-31. ISSN 2231-5780.
• P. Sri Jothi, Head and Assist Prof. Visual Communication department published an article on titled An analytical study on the effectiveness of multimedia in E-learning, in an International Journal of Media, Journalism and Mass Communications (IJMJMC), Volume 1, Issue 1, June 2015, PP 1-7.
• P. Sri Jothi, Head and Assist Prof. Visual Communication department published an article titled, Astudy on the role of Television in Science and Technology Communication for the Development of Rural Women in India, ICT for Development Working Paper series, Vol.5 (1), June (2015), pp. 40-53. ISSN 2307-0099.

Workshops & Seminars

• Organized a seminar on 11^th August, 2015 for III year students, about Camera techniques and Lighting techniques and demonstrated the latest canon techniques, presented by Mr. Saiprasath, Technical expert, Canon, Chennai.
• Our department participated in ‘Genesis 2015’ event on 17^th and 18^th August in Asan Memorial School.
• Organized a seminar on 4^th August, 2015 for III year and II year students, about Visual effects and Compositing (software-Nuke), Designing newsletter (Adobe INdesign) presented by Mr. Varun and Mr.Manigandan team, Technical experts, Image, Chennai.
• Organized a seminar on 9^th September, 2015 for III year students, about Visual effects in post production techniques presented by Mr. Sarathkumar, Technical expert, Ideal Graduate.
• As a part of co-curricular activities in the department Movie club has been started for the III yr students to get exposure to various international movies, where they gain knowledge in script, screenplay, movement and other more technical aspects. As an initiative Roman holiday was screened on 25/09/2015 in the department.
• Organized a seminar on 14^th September, 2015 for III year students, about How multimedia can be used in journalism? by Rachel Savoure from Indian Institute of Journalism & New media, Mumbai.
• As department co-curricular activity Book club was inaugurated on 11^th September 2015, students contributed books for the department and book review was done by the I year students. K.S Sethumadhavan contributed his books for the book club. Mrs .M. S Aby contributed technical books for the department.
• As a part of the extracurricular activity and subject based activity, the 2^nd year students of the department have organised AD-DICTION on16^th October 2015 in the department. One day event was organised with the exhibition, competitions and guest lecturers as a part of educational needs. The competitions were conducted as an inter-department activity.
• The theme for the event was “Advertising trends of India in a global environment”. All the exhibits was based on the theme. As a part of the activity students painted the wall in their class room to help substantiate their work related to the above mentioned theme.
• PANORA” (Photography exhibition cum contest) an event organized by the department of visual communication that is dedicated for photography enthusiasts colleges in and around the city. This year the students have taken the initiative of transforming the event to a bigger level as an inter-college event. Our III yr student works have been exhibited in the show. The competition was conducted for the other college students. We received nearly fifty entries from sixteen colleges for the competition. Our Department Chief Mentor Mr. Sethumadhavan and Prinicpal inaugurated the event. Mr. Sethumadhavan interacted with the budding professionals.
• Sathiyan Suriyan a renowned cinematographer, who has worked in projects like “MAYA”, “MUGAMOODI” and “YUDHAM SEI” was a chief guest. We had an interactive session with the guest. Students photographs are exhibited based on the following themes. *Street Treat. *Beautiful Blur. *Wild Hunt. *Cultura *Frame 50. The event was held on the 9th of October 2015 at 10am to 4pm in the department.

10th Asan Video Awards

• Asan Video Awards is the prime event of Visual Communication department. This year we celebrated 10^th Asan Video Awards was inducted in the year 2006 by the 1st batch of our visual communication department. It was pioneered and mentored by our pillar of strength and guide Mr. K. S. Sethumadhavan and our management committee of Asan Memorial Association, Chennai.  We got nearly 100 entries from various media institutes and colleges at national level. The competition was categorised into streams like Short Films, Documentry, Animated movies and Ad films. The entries were shortlisted and evaluated by the jury team headed by Mr. K.S. Sethumadhavan, Film Thespian and his members – Mr. Sasi, Film Director, Dr. Vijayaraghavan, Retd. Director Songs and Drama Division, I&B Ministry and Mr. Shivprasadh, Producer and Columnist.  The winners and runner-up for the awards was received a total of Rs 60,000 as prize for their achievements. The students of Ethiraj college, Hindustan Arts and Science college, Pondichery University, Barathiar University, SRM university, Madurai Kamaraj University, LV Prasad Academy won awards. Every year the centre stage was adorned by various eminent, this year we had the celebrity chief guest for the award function is a renowned film director Mr. Arivazhagan of ‘EERAM’ fame. He gave valuable speech which was one of the most interesting information in the event for our students. Director Mr. K. S. Sethu Madhavan shared his experience and blessed the winners. The event related activities and information were updated in the department website, youtube and in social media network. The AVA event was covered in The Hindu and Dinamani dailies.

Students Achievements

• III yr student Mr. Noel and team won many cash prizes for his short film ‘Enthai’ in various film festivals.
• Delphy, I yr vis com. Won II prize in Malayalam ‘Poetry’ competition in Hindustan college 12-09-2014.
• Mr Sourav, III Year Viscom won the Best Actor award for his role in the short film “The Last Page” from Felicitas MVC, 2014.
• Our students won semi finals in Radio Mirchi dance competition 21-8-2014.
• Noel III year student won Ist prize in Ethiraj college short film festival on November.
• Noel III year student and team won Ist prize in ‘FOCUS’ Inter-Collegiate Event category held on 27^th February 2015 at SRM University.
• III yr student Mr. Noel and team won I^st cash prize Rs.10,000/- in ‘Panacia 2014’ College festival in SRM Medical College Kattangulathur, for his short film ‘Enthai’ on 24.10.2014.
• II year students Mr. Eshwar won best DJ award in Chennai and Mr. Mohammed Ali won runner up award in Chennai.
• Sivajothi G, II year student have been appointed as a student Director for the Rotract club of our college. Has vital role in organising blood donation and clean road programmes.
• III yr student Mr. Noel and team won I^st cash prize Rs.25,000/- in Karaikal short film festival 2014, for his short film ‘Enthai’ on 21.09.2014.
• Noel and team won I prize in College Cultural fest, in Ethiraj college.
• Sathish Kumar II year participated in internal cricket tournament and the team won runner up.
• Ranoje and Mr.Vivekanandan won Second prize in Short film competition organized by Athmasaranalyam trust NGO, trust, Chennai.
• Our Students defended and won the overall championship in Sangamam 2015 since 2007.
• Vivekanandan was awarded as a best cinematography for the short film ‘Nee’ in ‘AURGANON’ in SRM university, Ramapuram campus.

Staffs Achievements

• P. Sri Jothi – Participated and Presented a paper on “A study on online advertisements in Search Engine Optimization” at the International conference on “e-Business” on 27^th & 28^th August, 2014 organized by the Asan Memorial College of Arts and Science, Chennai.
• P. Sri Jothi has become an editorial member for Journal of International Health Communication
• M.S. Aby Participated and Presented a paper on “A STUDY ON VIRTUAL REALITY USED IN WEBSITES FOR MARKETING AND ITS DEVELOPMENTS IN PRESENT INDUSTRY” at the International conference on “e-Business” on 27^th & 28^th August, 2014 organized by the Asan Memorial College of Arts and Science, Chennai.
• Participated and Presented a paper “Newspaper coverage of violence against women with special emphasis on legal awareness”. in a national seminar on Two decades of CEDAW: Challenges and Responses in national and international perspectives, on 8th & 9th, August 2014, organized by Tamil Nadu Dr.Ambedkar law University, Chennai.
• Chaired a session –I, on the topic Women Empowerment, in a national seminar on Two decades of CEDAW: Challenges and Responses in national and international perspectives, on 8^th & 9^th, August 2014, organized by Tamil Nadu Dr.Ambedkar law University, Chennai.
• ‘AD-DICTION’ an exhibition on advertisements and Photography exhibition was organized by II year students coordinated by Mr. Pragadeesh Vel.
• P. Sri Jothi Published an article title ”A Study on the Impact of New Media Technologies with special Reference to the role of Internet in Communicating Science to Women” in an International Journal ‘Computer Science and Applications’, Vol.1, No.5, November 2014, Ethan Publishing Company, CA.
• Mr.Vinay Kumar, Assit Prof. participated in a workshop from 30^th Nov- 7^th Dec, organised by Bachhawat Foundation and Khoj GenNext Residency, West Bengal.
• III year students completed one month industrial training in Doordarshan Kendra, Chennai, co ordinated by Mr. Ashok Kumar.

Workshops & Seminars

• Organized many seminars and interactive sessions for visual communication students, like Adobe InDesign software and training, Z-Brush software and its industrial needs, 2D animation, Editing, Visual effects, Wedding Photography and Script Writing.
• Terracota workshop was organized and conducted on 22nd Jan, thursday with the Technical expert from the industry for our I year students and the students from various schools around our college also participated, coordinated by Mr. Vinay Kumar.
• Campus recruitment was conducted for III year Visual Communication. 2adpro Advertising company Postlor an advertising company selected few students. co-ordinated by Dr. P. Sri Jothi.

• Sethumadhavan, Film Director had interaction and discussion about aesthetics and techniques of direction and film making with our students on

9th Asan Video Awards 2015

• Asan Video Awards is the prime event of Visual Communication department. This year we celebrated 9^th We got nearly 80 entries from various institutes and colleges at national level. The competition is categorised into streams like Short Films, Documentry, Animated movies and Ad films. Mr. K. S. Sethu Madhavan, Mr. Santhana Bharathi, Mr.Lenin and Mr. Muneer Ahamed were the jury members to finalise the best students work. The winners of the 9^th AVA 2015 were awarded a prize of Rs 75,000. This year we had Film director Mr. ’Jayam ’ Raja M as a chief guest to grace the occasion. Director Mr. ’Jayam ’ Raja M  gave valuable speech which was one of the most interesting information in the event for our students. Editor Mr. Lenin pulled the crowd by his pulsating speech about the film industry. Director Mr. K. S. Sethu Madhavan shared his experience and blessed the winners.

Students Achievements

• SRM University conducted INK Five a Cultural event where Mr. Naveen Kumar and Mr. Srihari of Viscom won 2nd Prize.  ‘THE LAST PAGE’ a Short Film directed  by Mr. Sivasankar of 2nd year Viscom won the title of 3rd Best Film in ‘Legent-2013’, Sathybama University.
• Mr. Sourav, 2nd year Viscom won the Best Actor Award and Mr. Bahul Ramesh of 3rd year Viscom won the Best Cinematographer Award from Anand Institute of Higher Technology.
• Mr. Chrys Peter of 3rd year Viscom worked as Asst.Director for a Tamil Serial ‘Mamiyar Thevai’.  A Short Film ‘Nee aga Entrum Naan’ brought the Best Director Award for Mr. Prabhakaran of 2nd year Viscom.  Mr. Vignesh of 2nd year Viscom won the 1st Prize for Painting from St.Thomas College.
• ‘Idhu Nam Desam’ an article of Mr. Kirishanth Selvanayagam of 3rd year Viscom was published in Srilankan Newspaper.
• Mr. Alex Antony of 2nd year Viscom won 1st Prize in Online Photography Competition.
• A group of Viscom students along with few students from other departments of Shift I & Shift II won overall Championship in Vels Nakshatra 2014.

Staff Achievement

Mr. S. Pragadeeshvel, Asst.Professor of Viscom Department presented a paper in the UGC sponsor ACT-TNP National Conference held at Bharathiar University.

Guest Lecture

Mr. Kumar from dinathanthi gave the Lecture on Print media and Journalism to final year  students.

The 8^th Asan Video Awards Ceremony

The 8^th Asan Video Awards ceremony was held on 7^th March 2014 with grandeur inviting Mr.Shiva, popular Cine Director as Chief Guest to give away awards to different categories of film making.